If you are an owner of, or partner in, a small business. You may understand technology and even do a few things that make others think you are a computer wiz. Coworkers, friends and family may even text you when they need their home computer fixed. Maybe you are not tech savvy and your expertise lies in deep knowledge of your business. Either way, smart small business owners all agree that for some things, you need a specialist.
How do you run your operations and have a personal life while trying to create a website design and research all the technical details? Details like setting up infrastructure, choosing and learning a tool for building a web page and then setting aside time to keep it up to date and secure.
Now you need to structure your website for Search Engine Optimization. The first part of this is determining your keywords. That comes from what market and audience you are trying to target. The second part involves headers, metadata and having a well running web page to support those keywords and your targeted audience. All that goes into google’s rankings and will impact how high you are on their search results.
Finally you need to start building backlinks and ads for your SEO and SEM strategies, respectively. That is, your organic search optimization and your ads. Backlinks from high quality sites with good Domain Authority (how search engines rank the trustworthiness of a site) will raise your rankings in relation to your competitors. Your ads will need to target specific keywords and will be ranked on your ad copy, the landing page experience and other criteria.
Those criteria will determine your cost per click as well as your impression share. Impressions are how often your ads are put in front of customers. Think of them as opportunities to get someone to click your link. Impressions become clicks. Clicks become conversions. Conversions become sales.
Ever wish you could offload that without breaking the bank? If you are a small business owner or trying to start one up and you have too many hats to wear work with a company you can trust. Luckily, this is one hat you can take off and give to someone else.
Contact us today to get started on your web presence today.
